Vodafone TVCs 'Made for Everything'

  

I really love the latest series of  Vodafone TVCs featuring the 'Network made for everything'.

Essentially the ads want to reiterate the network credentials of vodafone.

Ogilvy & Mather has created four ad films as part of the campaign.

The first of this series features a young boy speaking on the phone. It opens with him lying in bed and confirming the sun sign of the person on the other end of the line. He says, ‘Virgo and Taurus are a perfect match’, indicating that it’s a love interest he’s talking to. He continues the conversation through the day, discussing inconsequential things like the colour of clothes they’re wearing. He walks to the grocery store, changes, listens to music and even uses the wash room while still on the phone. The film ends at dawn, with the boy looking out the balcony and saying, ‘By the way, good morning’. Supers ‘Made for first love’ and ‘Network for never ending conversations’ precede the brand’s logo, even as the boy is heard continuing the conversation. The ad really captures a ‘slice of life’ if I may say so. The ad is shot so naturally that it stops being  an ad and starts  feeling like a peep into  the kids life. It brings a warm feeling into your heart.

The ‘Made for Moms’ TVC is one which most Moms with grown up children would truly identify with. That is the amazing thing about this and the other TVCs. Vodafone has ‘nailed it’  in terms of  the authenticity brought into the ads. So much so that it stops being an ad and  starts being a real life scenario playing out.

The ‘Made for the young’ is so hilarious, I cannot stop laughing even when I watch  it for the nth time. The actors have done such a good job, that it looks so natural and unpretentious.

Overall, the objective of the campaign was to establish network superiority and be the preferred brand choice.For any telecom consumer, network is one of the strongest reasons to choose the brand or to be loyal to the brand, and  the campaign is meant to enhance Vodafone’s network credentials with the propositions ‘Uninterrupted calls’, ‘Widest reach’, ‘Superior voice clarity’ and ‘High speed data experience’.

While the intentions are rational the theme appeals to the emotions in a way that is very watchable and endearing.